CALVIN KLEIN

Worked with Calvin Klein Fragrances for the following digital campaigns:

  • Mother’s Day 23’

  • Father’s Day 23’

  • Summer 23’

To topline what I was responsible for — drafting the creative briefs for client producers and directors, managing communications between client and production teams, working with accounting to draft production budget, vetting and contracting the production crew, developing detailed production schedules, coordinate props with art department, coordinate casting with talent agencies, managing all production invoices, providing support on the shoot, and delivering all final assets for clients. 

Production

Featured
Calvin Klein Father’s Day 2023 Campaign - Eternity 3
Father’s Day 23’
Father’s Day 23’

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Father’s Day 23’
Calvin Klein Father’s Day 2023 Campaign - Eternity 2
Father’s Day 23’
Father’s Day 23’

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Father’s Day 23’
Calvin Klein Father’s Day 2023 Campaign - Eternity 1
Father’s Day 23’
Father’s Day 23’

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Eternity Men’s line. Production coordinated by me

Father’s Day 23’
Calvin Klein Father's Day 2023 Campaign - Defy 2
Father’s Day 23’
Father’s Day 23’

Calvin Klein Father’s Day 2023 Campaign for the CK Fragrances Defy Men’s line. Production coordinated by me

Calvin Klein Father’s Day 2023 Campaign for the CK Fragrances Defy Men’s line. Production coordinated by me

Father’s Day 23’
Calvin Klein Father’s Day 2023 Campaign - Defy 1
Father’s Day 23’
Father’s Day 23’

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Defy Men’s line. Production coordinated by me

Calvin Klein Father’s Day 2023 campaign for the CK Fragrances Defy Men’s line. Production coordinated by me

Father’s Day 23’
Featured
Calvin Klein Mother's Day 2023 Campaign - Euphoria 2
Mother’s Day 23’
Mother’s Day 23’

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Euphoria Women’s line. Production coordinated by me

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Euphoria Women’s line. Production coordinated by me

Mother’s Day 23’
Calvin Klein Mother’s Day 2023 Campaign - Euphoria 1
Mother’s Day 23’
Mother’s Day 23’

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Euphoria Women’s line. Production coordinated by me

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Euphoria Women’s line. Production coordinated by me

Mother’s Day 23’
Calvin Klein Mother’s Day 2023 Campaign - Eternity
Mother’s Day 23’
Mother’s Day 23’

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Eternity Women’s line. Production coordinated by me

Calvin Klein Mother’s Day 2023 campaign for the CK Fragrances Eternity Women’s line. Production coordinated by me

Mother’s Day 23’

PLEASE CLICK ON THUMBNAIL TO VIEW VIDEO

Featured
Calvin Klein Summer 2023 Campaign - Eternity
Eternity One Summer 23’
Eternity One Summer 23’

Calvin Klein Summer 2023 campaign for the CK Fragrances Eternity line. Production coordinated by me

Calvin Klein Summer 2023 campaign for the CK Fragrances Eternity line. Production coordinated by me

Eternity One Summer 23’

Worked with Calvin Klein Fragrances for their digital campaigns as well as their Valentine’s Day production. We were scoped to do 4 videos for the 4 different CK Fragrances (Eternity, CK One, Euphoria, CK Defy)

In addition to production coordination, I dealt directly with the account management side for the client! This campaign was the first campaign where I developed the scope of work alongside with the client.  I was responsible for communicating daily or as needed with different client teams (production, marketing, strategy, design, legal, accounting). For production, I drafted the production bid, vetted and sourced production companies, negotiated the production contract between crew and client. 

I coordinated all relevant timelines and deliverables (4 final videos and 4 digital asset toolkits for CK social team) around the production, post-production, and delivery of all assets. The toolkits included design templates, asset overviews & recs, 15 social copy suggestions, and brand asset overview summary.

Account Management

Featured
Calvin Klein Valentine’s Day 2023 Campaign - Euphoria
Valentine's Day 23'
Valentine's Day 23'

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Euphoria line. Account managed and production coordinated by me

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Euphoria line. Account managed and production coordinated by me

Valentine's Day 23'
Calvin Klein Valentine's Day 2023 Campaign - Eternity
Valentine's Day 23'
Valentine's Day 23'

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Eternity line. Account managed and production coordinated by me

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Eternity line. Account managed and production coordinated by me

Valentine's Day 23'
Calvin Klein Valentine’s Day 2023 Campaign - Defy
Valentine's Day 23'
Valentine's Day 23'

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Defy line. Account managed and production coordinated by me

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances Defy line. Account managed and production coordinated by me

Valentine's Day 23'
Calvin Klein Valentine’s Day 2023 Campaign - CK One
Valentine's Day 23'
Valentine's Day 23'

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances CK ONE line. Account managed and production coordinated by me

Calvin Klein Valentine’s Day 2023 campaign for the CK Fragrances CK ONE line. Account managed and production coordinated by me

Valentine's Day 23'

PLEASE CLICK ON THUMBNAIL TO VIEW VIDEO

Worked on a Calvin Klein Fragrance OOH design campaign for their Lunar New Year for all stores in the Northeast region. Managed communications between client and creative team, managed all digital asset between designers and client, and delivered final result to client and all relevant third parties.